Core Focus
Full white-label travel booking infrastructure
Advisor-centric booking + marketing tools
Branding
100% white-label (your brand, your domain)
Co-branded (Xeni branding remains visible)
Target Users
Travel agencies, host agencies, TMCs, OTAs
Independent advisors & small teams
GDS & NDC
Native GDS + NDC integrations
Limited / supplier-driven content
Pricing Control
Advanced markup & fee logic
Minimal pricing control
Sub-Agent Support
Built for multi-agent & host models
Limited sub-agent functionality
Client Ownership
Full ownership of client & booking data
Shared ecosystem model
Scalability
Designed to scale with agency growth
Best for solo or early-stage advisors
Branding & White-Label Control
ORX Travel
- True white-label experience
- Custom domain (e.g.
book.youragency.com) - Your logo, colours, and brand across the entire booking flow
- Clients never see ORX branding
Xeni
- Co-branded platform
- Xeni branding remains visible in the booking experience
- Works more like an advisor marketplace than a fully owned portal
Why it matters:
If brand ownership and long-term equity matter to you, ORX Travel is built for that from day one.
Booking Content & Distribution
ORX Travel
- GDS integrations (Sabre, Amadeus, Travelport)
- Airline NDC content
- Ability to connect private fares, consolidators, and wholesalers
- One unified system for air, hotel, and car rentals
Xeni
- Primarily supplier-driven content
- Limited flexibility to add custom or private rates
- Less control over how inventory is sourced and priced
Bottom line:
ORX Travel is infrastructure-level technology; Xeni is more of a packaged advisor tool.
Pricing, Markups & Revenue Control
ORX Travel
- Custom markups by product type, route, or client
- Separate service fees and commissions
- Visibility and reporting across agents and bookings
Xeni
- Simplified pricing model
- Limited ability to customize margins
- Less transparency for complex agency structures
For agencies operating on tight margins, pricing control is often the deciding factor.
Sub-Agents & Host Agency Support
ORX Travel
- Built for host agencies and multi-agent teams
- Role-based permissions
- Commission tracking by agent
- Scales cleanly from 5 agents to 500+
Xeni
- Primarily designed for individual advisors
- Not optimized for large sub-agent networks
- Limited role and permission controls
Who Each Platform Is Best For
Choose ORX Travel if you:
- Want a true white-label travel portal
- Run (or plan to run) a multi-agent or host agency
- Need full pricing, branding, and data ownership
- Are building a long-term, scalable travel business
Choose Xeni if you:
- Are a solo travel advisor
- Want quick access to booking tools with minimal setup
- Don’t need deep branding or pricing control
- Prefer a simpler, all-in-one advisor ecosystem
Final Takeaway
Xeni is a strong entry-level platform for independent advisors.
ORX Travel is purpose-built for agencies that want ownership, flexibility, and scale.
If your goal is to grow your brand—not someone else’s—ORX Travel gives you the infrastructure to do exactly that, as outlined in The Complete Guide to Launching a White-Label Travel Portal in 2025 .
Ready to see ORX Travel in action?
If you’re comparing platforms seriously, the best next step is a live walkthrough.
👉 Book a demo and see how ORX Travel can power your own branded booking platform.
